By Jon J. Trutt Published: 6/26/2025 When it comes to eyeglass lenses, the material matters more than you might think. It affects...

By Jon J. Trutt Published: 5/27/2025 Remember what it felt like to rebel? To push back against the status quo — not for attention, but to...

By Jon J. Trutt Published: 4/29/2025 Ever wondered how your prescription lenses come to life? The journey from a lens blank to a...

By Jon J. Trutt Published: 3/31/2025 When it comes to making well-fitted eyeglasses, precision is everything. Whether it's aligning...

By Jon J. Trutt Published: 2/28/2025 When it comes to high prescriptions—both plus and minus—lens design plays a crucial role in...

By Jon J. Trutt Published: 1/21/2025 When you think of iconic eyewear, it's hard not to think back to the bold, oversized frames that...

By Jon J. Trutt Published: 11/22/2024 In this month’s newsletter, we’re diving deep into the essential art of decentration—a concept that...

By Jon J. Trutt Published: 9/30/2024 In today’s digital world, our eyes are constantly glued to screens for work, entertainment, or...

By Jon J. Trutt Published: 7/31/2024 Living with migraines or light sensitivity can significantly impact daily life, from avoiding bright...

By Jon J. Trutt Published: 6/26/2024 In the whirlwind of parenting responsibilities, ensuring children's eye health often takes a...

By Jon J. Trutt Published: 5/28/2024 Choosing the right eyeglass lens material is crucial for comfort, durability, and visual clarity....

By Jon J. Trutt Published: 4/30/2024 As an Illinois optician, you may have noticed a growing trend in the industry since the state passed...

By Jon J. Trutt Published: 3/29/2024 In an era dominated by digital convenience, online shopping has become the norm for many consumers....

By Jon J. Trutt Published: 1/16/2024 Clear vision is essential, and keeping your eyeglasses clean and well-maintained plays a...

By Jon J. Trutt Published: 12/19/2023 In recent years, the eye care and eyewear industries have undergone remarkable transformations,...

By Jon J. Trutt Published: 11/28/2023 The world of eye care is a fascinating and vital aspect of our overall health. However, it's also...

By Jon J. Trutt Published: 10/24/2023 In today's fast-paced world, our eyes are constantly exposed to various screens and environments...

By Jon J. Trutt Published: 9/26/2023 Progressive addition lenses, often referred to as PAL's, are a marvel of modern optical technology....

By Jon J. Trutt Published: 8/22/2023 Eyeglasses have come a long way since their inception, evolving from simple lenses that correct...

By Jon J. Trutt Published: 7/19/2023 In today's digital era, where screens have become an integral part of our lives, it is essential to...